Sion Enters the Arena: A New Player Disrupting Hotel Commission Payments

Oceanport, July 29th – The wait is over. A new player has entered the arena. Sion, the innovative force behind commission automation for Travel Agents, is now expanding its reach to hotels, shaking up the long-standing status quo in commission payments. For the first time in years, hotels and Travel Agents have an alternative to "the other guys", one that prioritizes speed and efficiency.

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The first hotel group to embrace this transformation? Rocco Forte Hotels, a renowned luxury hospitality brand that recognizes the importance of modernizing commission payments to strengthen relationships with Travel Agents.

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For too long, commission payments have been plagued by slow processing times and high fees, leaving Travel Agents waiting weeks, if not months, for the payments they’ve earned. With Sion, that changes TODAY. Hotels and Travel Agents alike can now expect commission payments to be processed in days instead of weeks, and at a significant reduction in cost compared to the industry norm.

"We are always looking for ways to better support our valued Travel Agent partners. Partnering with Sion allows us to streamline commission payments, ensuring our agents are paid faster and with complete transparency. The Travel Community plays an integral role in Rocco Forte’s commercial success story - commission payments are an important element of our partnership and we continuously strive to improve - when Travel Agents are happy, they book more, and that benefits everyone."

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Jan Arnold, Senior Vice President Sales at Rocco Forte Hotels

Sion’s hotel-side launch is already resonating with the industry. In addition to Rocco Forte Hotels, other partners — including SHA Wellness and Queen of Clubs — are preparing to go live. These early supporters have been instrumental in shaping the product and validating its value for suppliers looking to modernize and optimize their commission workflows.

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Queen of Clubs shared:

“We’re excited to support Sion in this testing phase — a game-changing platform for our industry. As someone who truly understands both advisors and suppliers, Irving has built something the industry has long needed. At Queen of Clubs, we’ve been looking for a reliable, efficient way to process advisors’ well-earned commissions quickly and safely. As a 100% B2B company, this is core to our model — and we’re confident Sion will help us do it even better. We’re proud to stand behind Sion and look forward to the impact it will have across the industry.”

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Jennifer Frusci Virgilio, Managing Partner at Queen of Clubs.

By entering the hotel commission space, Sion empowers hotels with cutting-edge technology to seamlessly manage and distribute commissions, strengthening relationships with Travel Agents and boosting direct bookings.

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Sion’s momentum extends beyond hotels. As it pushes into supplier-side commission processing, the company continues to see rapid adoption of its core platform by leading travel agencies. Bilt — which recently launched its Home Away from Home travel platform — has chosen Sion to support and streamline its growing travel business.

"The travel industry has been waiting for this shift. Sion has already transformed the way Travel Agents track and manage their commissions. Now, we’re doing the same for hotels, giving them the tools to manage and process commissions faster and more efficiently, because when Travel Agents are paid on time, everyone wins."

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Irving Betesh, CEO at Sion.

Sion’s bold move into this space disrupts outdated commission processes and offers a long-awaited alternative that prioritizes transparency, speed, and efficiency. With Rocco Forte Hotels leading the way, more hotel groups are expected to follow suit, embracing a new era of commission processing.

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For more information, visit www.sioncentral.com or contact sales@sioncentral.com

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Sion

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Sion Team

July 29, 2025

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