We’re thrilled to announce that Sion has been honored with the 2025 Entrepreneur of the Year Award by the American Society of Travel Advisors (ASTA) at their annual Travel Advisor Conference in Salt Lake City.

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This prestigious award, sponsored by the Dan and Gloria Bohan Foundation, recognizes innovation, leadership, and meaningful contributions to the travel advisor community. We're proud to be part of such a dynamic industry and deeply honored to be recognized for our commitment to making commission management simpler, faster, and more transparent for everyone involved.

The Winning Pitch

The winning pitch was delivered by our Co-founder & COO, Alfons Musry. While he couldn’t be there in person (he was welcoming his baby daughter into the world), his vision for Sion spoke volumes. From simplifying commission tracking to empowering travel advisors with better tools, Alfons shared how Sion is reshaping the future of travel finance.

Our Co-founder & CEO, Irving Betesh, proudly accepted the award on behalf of the entire team, closing out a moment that was both professionally and personally unforgettable.

In his pitch, Alfons highlighted how Sion is transforming the way agencies manage commissions by:

• Eliminating manual processes: Automating commission tracking and payments to reduce errors and save time.
  
  
• Enhancing transparency: Providing clear insights into commission statuses, so advisors know exactly when and how they’ll be paid.
  
  
• Driving growth: Freeing up time and resources so agencies can focus on what matters most—serving their clients and growing their business.
  
  

 Watch Alfons’ Pitch

Looking Ahead

Winning this award fuels our mission to continue innovating and providing solutions that address the real challenges faced by travel advisors. We're committed to enhancing our platform and delivering even more value to our users.

Thank you to ASTA for this incredible honor, and to every client, advisor, and partner who’s part of the Sion journey. The best is yet to come.